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Telecom Marketing

A pioneering upheaval is taking place in the telecommunications world and it has nothing to do with technology itself. In fact, if we are fanatical about the implementation of technology to add value for our clients, this article will bring as shocking news. The rebellion is about how people is using technology to create value and in this article we will explain how telecommunication companies that build an infrastructure that enable users to interact between them, can create massive profits for their companies using the power of virtual communities. Essential Communities are one of the major revolutions from the online world. This business model became popular with Bulletin Board Systems created in the mid eighties, bringing in people together with the same desires and interests. These people met there to chat, they use to send email and learn from the information posted in those forums.


Then after, internet came into existence and almost all Bulletin Board Systems where left with an obsolete system. Later on, all these communities wandered to internet. Each of these was besieged to some specific place that lured others to join. But the concentrate of the community business model is unaffected though it doesn’t matter which technology is to be used. People always want to meet others with similar interest and needs. They wish to talk about their concerns, find people that figure out them. The whole point is that if we offer the infrastructure to let people interact and create value for themselves, we will definitely have the profitable customers, the ones that communicate the most, and leave our competitors with the rest of not so profitable customers. This could easily mean billions more in revenues for our business.


While this is new technology and all is based on existing developments, so we may start small and expand the system as profits began to show. Although the complete achievement requires CRM and Data Warehousing Systems, you can start with a simple development and add features later, provided that the design of the system is thought with all the future functionality. Therefore, our merely future as a telecom business is based on bringing more value to the people we make possible to talk between each other by connecting them significantly.

About the Author

parveen kumar

A pioneering upheaval is taking place in the telecommunications world and it has nothing to do with technology itself.