Search Articles

Info

Author's others articles

Similar Other articles

HOME » Business » Business

Marketing by means of internet


According to today era, most of us have more than enough technical knowledge and skills. Yes, we are talking about skills in whatever products and services that we offer to do the job. Comparatively, we come to finalize that very few of us have formal marketing training. As a result, we spend most of the time on the technical stuff which often has very little to do with our business success.



Perhaps most of us have Microsoft Windows installed in our personal computer right now. Yet, there is a better operating system around which does not grasp up unevenly at critical computing moments. We people dont have the money, time or patience to invest in large operations so we dont. But we should not do any other marketing either. And this is a major problem for most of us. More than 95% of us think that marketing is not a critical activity. By the time it becomes critical, its probably already too late. But on the other side, direct marketing use to generate immediate sales within hours. And if that marketing is done through the Internet, its almost for free. Forget about websites for the moment. Most of the sales I see by means of Internet as a little entrepreneur dont happen through websites. They happen by means of email



Marketing is that range of activities which are designed to get a viewpoint to knock on door. It is used to be expensive. Till last year most of our marketing was using faxes to 120,000 businesses which used to cost Rs25, 000 in each month. In July last year we stopped all faxing, and concentrated on marketing only through emails and the websites. Sales have not changed, but our marketing costs are now below Rs1000 per month and it’s not a great issue. Generally, when our kids arrive on the employment scene they are going to eat our breakfast because they arent bound by the same restrictions and traditions that bind us together. We are so stuck on an older way of doing things that we resist to break free. Its all in our own head. Overall, the internet allows ensuring that each prospect gets an immediate response and showing how to do that as well as possible. These all buys the time we need to sift through the responses to find the sales.



Finally, last but not the least we may say that 

marketing

is never urgent, it generally never happens because we are never short of urgent stuff to fill any given day. Thus, we will need to spend a little time that is about 1 hour per week on maintaining the most effective marketing campaign we ever designed. If we cant commit to that time, then I must suggest that we will soon need the crash proofing strategies and this goes very well.


About the Author

parveen kumar

According to today era, most of us have more than enough technical knowledge and skills. Yes, we are talking about skills in whatever products and services that we offer to do the job.